Be ambitious, aim high….

…and be ready to fight the competition

Trust your team-mates to do their job…

… choose a manager who drives the business to success….

…and appoint a non-exec team that can drum up support in hard times

Make sure you hit your targets….

…but never stop watching out for disruptive technologies

And remember: brand image is just as important….

…as influencial customers who are willing to support you